Let’s Glow SF, the country’s largest holiday projection event, will return to downtown San Francisco this holiday season, from December 1st through 10th. The FREE outdoor holiday event will use high-tech Panasonic projectors and lasers to project large-scale art concepts across the facade of five iconic SF buildings from 5-10 PM nightly, including the Ferry Building for the first time ever. The Salesforce Tower will also showcase Let’s Glow SF artwork on the LED panel atop the building, visible throughout the Bay Area. On December 1st, 2023, the first night of Let’s Glow SF, the shows will run from 7:00 PM to 10:00 PM at all 6 locations. From December 2nd-10th, 2023, the shows will run from 5:00 PM to 10:00 PM at all 6 locations.
Let’s Glow SF is hosted by The Downtown SF Partnership (DSFP), the community benefit district that oversees 43 blocks across San Francisco’s Financial District and Jackson Square Historic District, and is organized by A3 Visual. The signature event is part of citywide efforts to activate downtown’s public realm and increase programming as a form of placemaking across the city, and is partially funded through an economic recovery grant from the San Francisco Office of Economic and Workforce Development and Office of Mayor London N. Breed.