In the style of European wine merchants, Ferry Plaza Wine Merchant is a classic, hands-on, service-oriented shop for buying, tasting, and learning about wine. The nearly 3,000 square foot shop carries smaller production wines from around the world, as well as everyday, high-quality labels. There is a strong but selective emphasis on California and other American wines; wines from great French, Italian and Spanish producers; offerings from new regions, such as in New Zealand and Australia; and less widely recognized favorites from Germany and Austria. Icons help shoppers easily identify dry and sweet wines, organically grown wines, etc. Seated at the dark wood wine bar, visitors can taste from selections that change weekly.